QAC 203
Fall 2023
| Section:
01
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| Crosslisting:
FILM 203 |
Taught by a media research executive with a long industry experience this course is designed to provide students with an introduction and understanding of how the media industry is using data to make decisions that shape the art landscape of our times. Data around consumer behavior--what, how and why people are watching--has exploded recently and is extensively used in making decisions about what TV shows and movies to produce, how to promote them and how to make them. The course will explore how the media industry quantifies different kinds of content, the ways in which people watch and pay for that content, and how value is attributed across the media landscape. Students will be introduced to essential "media metrics" (e.g. viewership, box office, engagement) and learn to evaluate different data sets for their integrity and representative insights. Visiting media executives will discuss how data informs their jobs ("evidence-based decision making"). Assignments will include written briefs based on different data sets and a final project presentation highlighting skills in analyzing and presenting insights extracted from media research data. By the end of this course, students will be familiar with key decision-making tools in the media industry and be able to analyze and understand the impact on media output |
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| Credit: 1 |
Gen Ed Area Dept:
SBS QAC |
| Course Format: Lecture / Discussion | Grading Mode: Graded |
| Level: UGRD |
Prerequisites: None |
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Fulfills a Requirement for: (FILM-MN)(FILM)(PSYC) |
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Past Enrollment Probability: Less than 50% |
| SECTION 01 |
Major Readings: Wesleyan RJ Julia Bookstore
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Examinations and Assignments:
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Additional Requirements and/or Comments:
Sunday meeting - Course meets on Sundays 2:40-5:30 |
| Instructor(s): Zolov,Jason Platt Times: S...... 02:40PM-05:30PM; Location: ALLB103; |
| Total Enrollment Limit: 18 | | SR major: 0 | JR major: 0 | | |
| Seats Available: 0 | GRAD: X | SR non-major: 6 | JR non-major: 6 | SO: 6 | FR: X |
| Drop/Add Enrollment Requests | | | | | |
| Total Submitted Requests: 13 | 1st Ranked: 3 | 2nd Ranked: 4 | 3rd Ranked: 0 | 4th Ranked: 0 | Unranked: 6 |
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