Sustainable Behavior Change|
Fall 2015 not offered
|Certificates: Environmental Studies|
Very frequently, the default mode of influencing environmental behaviors is through increased information sharing and awareness raising. While these efforts are well-intentioned, psychological research indicates that in most cases, increased knowledge and awareness do little or nothing to alter behaviors because of the complexity and difficulty of changing ingrained habits.
Through this course, which is a required component of the Eco Facilitators Program, we will draw on extensive behavior change, communication, and social marketing research to introduce you to theory and practice that will increase your understanding of effective methods to influence behavior. You will develop theoretical knowledge, practical skills, and an opportunity to apply your learning within a dorm-based setting.
||Gen Ed Area Dept:
|Course Format: Seminar||Grading Mode: Graded|
||Prerequisites: [E&ES197 or BIOL197] OR E&ES199
||Fulfills a Major Requirement for: (ENVS-MN)(ENVS)
Heath, C. and Heath, D. (2007). MADE TO STICK: WHY SOME IDEAS SURVIVE, AND OTHERS DIE. New York. Random House
Manning (2009). THE PSYCHOLOGY OF SUSTAINABLE BEHAVIOR: TIPS FOR EMPOWERING PEOPLE TO TAKE ENVIRONMENTALLY POSITIVE ACTION.
University of California at Berkeley. PROMOTING SUSTAINABLE BEHAVIOR: A GUIDE TO SUCCESSFUL COMMUNICATION.
Readings will also include excerpts from the following:
Center for Research on Environmental Decisions (2009). THE PSYCHOLOGY OF CLIMATE CHANGE COMMUNICATION: A GUIDE FOR SCIENTISTS, JOURNALISTS, EDUCATORS, POLITICAL AIDES, AND THE INTERESTED PUBLIC.
Clayton and Myers (2009). CONSERVATION PSYCHOLOGY: UNDERSTANDING AND PROMOTING HUMAN CARE FOR NATURE.
McKenzie-Mohr, D. (2011). FOSTERING SUSTAINABLE BEHAVIOR: AN INTRODUCTION TO COMMUNITY-BASED SOCIAL MARKETING (available online at www.cbsm.com)
|Examinations and Assignments: |
Attendance and participation 20%
Weekly assignments 35%
Final Project 40%
|Additional Requirements and/or Comments: |
Students are expected to attend all class meetings. Come to class ready to engage. Out of class, you will be expected to interact regularly with the residents in your assigned dorm, as well as with other Eco Facilitators and Residential Advisors.
This course is open to rising Sophomores and rising Juniors only. Not open to rising Seniors.
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