Spring 2020 not offered
How did a TV show help reduce the rate of teen pregnancy to the lowest point in recorded history? Why did a new narrative approach to gay marriage enable the movement to go from losing 31 state referendums to suddenly winning? Storytelling, across mediums and social platforms, has the power to change behavior and shift the cultural narrative. This class will explore the nature of "effective" stories, across a wide variety of issues, that engage audiences and often prompt action. We will discuss how this process works and ways to develop social impact campaigns. Students will have the chance to question some of the leading creators/practitioners who will join as guest speakers.
||Gen Ed Area Dept:
|Course Format: Lecture||Grading Mode: Graded|
||Fulfills a Major Requirement for: (CWRC)
|Examination and Assignments: |
Students will be asked to share weekly media examples which help show how the upcoming class topics have been and/or are currently being represented. Students will be expected to write several short pieces and a paper offering a narrative analysis of a public issue (around 10 pages) -- and develop a social impact campaign as the final project.
|Additional Requirements and/or Comments: |
The instructor is the Koeppel Fellow, Spring 2018, who was the former President of MTV (2008-2015) and is a Peabody and Emmy award winning creator of multiple social impact campaigns.
Please click here for the instructor's bio.
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